Have you ever gone viral on Facebook or Twitter? I have and boy was it so good. If you are just anormal person, it is absolutely okay you haven’t gone viral yet, no pressure. But as a brand, that is totally unacceptable.
Try This Now.
Be Creative
Create something worthy of people’s time and worth talking about! Be original — what unique perspective can you bring to a highly relevant, timely topic? This is a skill. It is not just because you like Facebook and you spend a ton of time on Twitter.
Research
What content pieces drove the spikes in traffic? What did they have in common? How can you infuse those learnings into your content strategy? Create one suited for your brand. Test run several ideas and hands until they work. Never stop developing them.
Shareability
Create content that people will want to share. Whether that be a list, something humorous, something helpful. And don’t forget to make it easy to share! Incorporate sharing links, and engage with the people who are engaging with your content.
Repeat
To be relevant on social media, be on social media. It takes time, skills, effort. Don’t stop especially in the face of competition and multi-tasking world. You need to bring content to people. Establish a content strategy to push content out and draw readers/viewers in.)
Have Content rules.
Select your words carefully. Headlines and lead sentences matter. That said, long-form content still rules when it comes to sharing, so brevity doesn’t apply in the end. Tact and social skills is key.
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