timelines as part of an effort to deliver more news
and personalized content , the latest effort to attract
more users to the platform .
The new features shift further away from Twitter ’ s
original chronological feed and represent a stepped -
up effort to be a destination to find news , especially
breaking news .
“ We are announcing a wide set of changes to make it
easier to find and discover what is ‘happening now ’
on Twitter — be it breaking news or events , ” said
consumer product team member Sriram Krishnan in
a tweet.
“ The goal is to make it easy to quickly find and
follow the events and breaking news you care about
on Twitter . Especially if you already don ’t have a
well- curated timeline. ”
The redesign builds on a feature called “ Happening
now ” introduced last year to allow people to follow
their favorite sports teams .
“ We ’re now expanding this to include Tweets about
breaking and personalized news ,” said Twitter vice
president Keith Coleman in a blog post .
“ At the top of your timeline, you’ ll see news that’ s
relevant to you along with the surrounding tweets
and videos. ”
Coleman said Twitter is also expanding news
notifications for smartphone user who choose this.
“ We ’ve been sending breaking news notifications to
keep people in the know , in the moment ,” he said.
“ Now we ’ re experimenting with sending notifications
to you based on your interests ( like who you follow
and what you tweet about ) , so you won ’t miss a
beat . ”
Twitter ’ s news feature called Moments will be
redesigned as well as a vertical feed instead of a
horizontal one that requires swiping.
“ In our tests of this new look , we saw significantly
more people using and returning to Moments. So ,
we ’re starting to introduce this new vertical timeline
experience for Moments,” Coleman said.
Twitter has developed a core base of celebrities ,
journalists and politicians but user growth has been
sluggish compared with rival social networks.
In the first quarter it added a modest six million
monthly active users to boost its total to 336 million ,
as it reported its second consecutive quarterly profit.
The move by Twitter follows actions by other internet
platforms to more actively curate news and curb the
spread of misinformation that proliferated , notably
during the 2016 US election .
Chief executive Jack Dorsey said of the latest
redesign : “ This is happening. And really gets closer to
what Twitter wants to be . ”
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